Trade Trade resources
A practical overview for retail teams exploring assortment, merchandising and product education around a naturally appealing category.
Explore the guide
A clear assortment can welcome both first-time shoppers and date fans. Start with familiar whole fruit, add convenience with pitted formats and create discovery with Minis.
Place products where shoppers already think about freshness, snacking and recipes. Simple shelf education can answer the first question: what do I do with these?
Short, useful messages work best: describe the texture, show one easy use and make the next step visible. A recipe card or pairing can move curiosity toward purchase.
Use the local contact page for sales, partnership or product-information requests. Share your region, format interest and the shopper need you want to serve.